
{"id":3613,"date":"2021-05-03T14:38:39","date_gmt":"2021-05-03T13:38:39","guid":{"rendered":"https:\/\/www.chateau-brown.com\/en\/?p=3613"},"modified":"2021-05-03T15:25:19","modified_gmt":"2021-05-03T14:25:19","slug":"the-chateau-brown-label","status":"publish","type":"post","link":"https:\/\/www.chateau-brown.com\/en\/the-chateau-brown-label\/","title":{"rendered":"The Ch\u00e2teau Brown label"},"content":{"rendered":"<h3><u><b>What is the environmental impact of our label?<\/b><\/u><\/h3>\n<p>Our printer has <b>IMPRIM&rsquo;VERT<\/b> environmental certification. As such, it has implemented concrete actions to reduce the impact of its activity on the environment.<\/p>\n<p>Working with an IMPRIM&rsquo;VERT printer is an additional gesture towards a healthier planet and environment.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3618\" src=\"https:\/\/www.chateau-brown.com\/en\/wp-content\/uploads\/sites\/2\/2021\/05\/IMPRIM-VERT.png\" alt=\"\" width=\"376\" height=\"135\" \/><\/p>\n<h3><u><b>LOCAL MANUFACTURING &amp; ORIGIN OF RAW MATERIALS:<\/b><\/u><\/h3>\n<p>Our labels are printed in\u00a0<b>LIBOURNE,\u00a0<\/b>in Gironde, by the company\u00a0<b>LIS 33<\/b>. They are made of\u00a0<b>paper from sustainably managed forests\u00a0<\/b>(<b>FSC <\/b>label).<\/p>\n<p><i>\u201cA sustainably managed forest is one that can regenerate properly, is healthy, contributes to diversity and whose management does not have a negative impact on local people.\u201d\u00a0<\/i><\/p>\n<p>&nbsp;<\/p>\n<h3><u><b>Waste reduction through glassine recovery<\/b><\/u><\/h3>\n<p>The backing for our self-adhesive labels is a silicone-coated paper (known as \u00ab\u00a0glassine\u00a0\u00bb).<\/p>\n<p>Since 2021, our printer has been collecting our glassine free of charge for recycling.<\/p>\n<p>For a long time, due to the non-stick silicone on this paper, it could not be part of the regular recycling chain. Once the label was affixed, the glassine backing was thrown away without any form of recovery.<\/p>\n<p>It can now be recycled. Glassine contains 98% paper and 2% silicone. Techniques have been developed to remove the silicone layer and recycle the remaining paper into new paper.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3617\" src=\"https:\/\/www.chateau-brown.com\/en\/wp-content\/uploads\/sites\/2\/2021\/05\/glassine-recyclage-382x144.jpg\" alt=\"\" width=\"382\" height=\"144\" srcset=\"https:\/\/www.chateau-brown.com\/en\/wp-content\/uploads\/sites\/2\/2021\/05\/glassine-recyclage-382x144.jpg 382w, https:\/\/www.chateau-brown.com\/en\/wp-content\/uploads\/sites\/2\/2021\/05\/glassine-recyclage.jpg 711w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the environmental impact of our label? Our printer has IMPRIM&rsquo;VERT environmental certification. As such, it has implemented concrete actions to reduce the impact of its activity on the environment. Working with an IMPRIM&rsquo;VERT printer is an additional gesture towards a healthier planet and environment. LOCAL MANUFACTURING &amp; ORIGIN OF RAW MATERIALS: Our labels [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chateau-brown.com\/en\/wp-json\/wp\/v2\/posts\/3613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chateau-brown.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chateau-brown.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chateau-brown.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chateau-brown.com\/en\/wp-json\/wp\/v2\/comments?post=3613"}],"version-history":[{"count":5,"href":"https:\/\/www.chateau-brown.com\/en\/wp-json\/wp\/v2\/posts\/3613\/revisions"}],"predecessor-version":[{"id":3630,"href":"https:\/\/www.chateau-brown.com\/en\/wp-json\/wp\/v2\/posts\/3613\/revisions\/3630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chateau-brown.com\/en\/wp-json\/wp\/v2\/media\/2344"}],"wp:attachment":[{"href":"https:\/\/www.chateau-brown.com\/en\/wp-json\/wp\/v2\/media?parent=3613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chateau-brown.com\/en\/wp-json\/wp\/v2\/categories?post=3613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chateau-brown.com\/en\/wp-json\/wp\/v2\/tags?post=3613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}